Archive for October, 2006

“Self-explanitory marketing” by The Body Shop

I’m generally a Body Shop fan, but when I was visiting their website this evening I came across the “Moisture White” line of products which claims to “brighten” the skin. So far so good becuase these types of products are a hit in Japan, but as I looked closer, I had to read the tagline on the products a few times to realize that they were saying exactly what I thought they were:

“Exposure to the sun and other environmental aggressors can cause increased production of melanin, which in turn can cause the skin’s pigmentation to change and darken, creating uneven skin tone and hyper-pigmentation.”

Idiot’s translation: If you go out into the sun, you may get A TAN.

Well, gee. Isn’t that just a *wee* bit too much marketing hype for a product which is essentially a tan remover? It sounds to me like The Body Shop should trust the intelligence of their clients just a teeny bit more.

Multi Culturalism and the future of Us.

Every now and again I browse the web and read some White Seperatism propaganda. I’m a curious cat and it’s like watching the aftermath of a car crash; I can’t look away. I know this stuff up close; as a Jew in Germany I’ve already managed to experience a fair share of neo-nazism. But at the same time that I become horrified by their hatred towards others and their ugly displays of intolerance, a question that they raise is something I’m personally interested in and spend a good deal of my time wondering about. And that is the topic of futurism. Where is the human race going, who and what are we going to be in another million years?

As far as I see it, and I’m afraid to say it, but there’s something these guys got right: Multi Culturalism will eventually unify humanity to a point where different ethnicities no longer exist, making way for the next “breed” of evolved human: The Unified Homo Sapiens. All of us will share the same hair color, eye color, skin color. And while today something like that wouldn’t be plausible due to the the small amount of humans in relation to the amount of space we currently occupy, a million years in the future, if we continue to hold back evolution by allowing technology to keep the weaker ones in the gene pool, the only feasable next step in evolution is racial unification. If you find it hard to understand my point regarding holding back on evolution, consider the fact that in Africa, where AIDS is an epidemic and there is not enough medication and supplies to treat it, there are tribes who are actually immune and unable to contract the disease. There is a big chance that if we wouldn’t have invented sanitation, today’s humans would have started to become immune to a great deal of diseases. Consider antibiotics – the disease adapts.

Notice I didn’t say that I find this a problem. Quite frankly, I am proud to call myself a multi-culturalist. But how long will we be able to call ourselves multi-culturalists when the concept of cultures no longer exists in a million years? This is the paradox that has me perplexed – the horrendous thought that the only way for us to actively conserve our own culture and to make sure that the world’s religions and cultures are still there in a million or so years, is to aggresively preserve our own groups, never inter-marry and not practice racial mixing. But as a multi culturalist, I never so much as bat an eyelid when an inter-racial couple have children. I don’t see the difference between a white man, a black man, an asian man, et al. They all look the same to me, human beings who happen to have different skin or perhaps slanted eyelids, but they’re all just like me – people. But I do see the difference between the appearances and I treasure it. I love the fact that we’re all different and colorful, it makes the world into a garden.

So here is the paradox, probably one which I will take with me to the grave.

Welcome IAM friends!

If you’re visiting my site from the message I sent you on iam.bmezine, you’ve found my new home. Welcome friends! Please keep in touch :D

Turning art into brand (or: things in the mail today)

After Amazon so kindly returned my moleskine order to the holding center since they’re too silly to look at the name on the door to realize I actually do live where I said I do, the nice DHL postman came by a few hours later with a package from England. The package is from a lovely young scottish lady with whom I was swapping cosmetics. The package included some lipgloss and a nice pan of blush.

The blush, which she purchased at Boots, was a brand called “Bobbypin” trademarked by the illustrator Jeffrey Fulvimari, of which I had previously not heard. An hour and a few google searches later, I found out that this is no less than a wildly popular illustrator, who has illustrated a children’s book for Madonna and has managed to use his art on countless types of items like bags, wallets, cosmetics, teaming up with couture brands such as Louis Vuitton and Anna Sui. In addition, he has apparently done comissioned work for MoMA.

As someone who has worked in the fashion industry and has designed prints and illustrations for clothing, Mr. Fulvimari is basically living out my dream. My goal for the future is to be able to work in a field which is also my passion and hobby, and Jeffrey Fulvimari’s work reflects his passion for what he does. While I’d never want to achieve celebrity status (I revel in my own anonymity), it’d be wonderful to be able to have others enjoy my drawings so much as to want to take them wherever they go – on a tshirt, the cover of a notebook, or even to tell the story they’ve written on the pages of a book.

Check out Jeff’s homepage to find out more about him and to see some of his work.

Liron’s Moleskine Adventures: The Saga Begins

I haven’t talked about this with anyone except for my friends back at the office in Tel Aviv, but I might as well let the cat out of the bag: I can’t draw anymore. I just can’t, it’s not coming out. I can’t do anything creative unless it’s work-related or involves putting eyeshadow on in an interesting way. It’s just.not.happening. I’ve tried to draw multiple times in the past half year of being in Germany, but I can’t get past the half-sketch phase.

My other dirty little “secret” is that I’m a Moleskine fan. Those of you who are not aquainted with the Moleskine, it’s a small hardcover notebook which has a pocket and an elastic closure. I’ve got one large sized Moleskine sketchbook I once purchased at the Tel Aviv museum which functions as my primary sketchbook, and another pocket-sized sketchbook with one ripped out page with nothing in it that I’m probably going to give to someone. I was planning on using this small sketchbook to take around with me and draw whenever the mood strikes. Unfortunately, the mood no longer strikes, and I realized what I needed was not a sketchbook with thick paper which is for “serious” drawing, but a plain notebook, without lines or squares, which I could feel “free” with. I don’t know what’s with me, but I can’t bring myself to draw in my sketchbook becuase I feel like the drawing should be “worth” being in it. I need a notebook which has blank papers so I can draw, but thin enough paper that there will be TONS of pages and I can do ANYTHING I want with it, which is drawing, jotting down the grocery list, a phone number, important dates. Purchasing the small sketchbook was a mistake: in trying to get myself to draw again I have tried to do it by putting pressure on myself. Well, forget it.

The blank, thin-paper plain Moleskine should be arriving from in a matter of days, and I honestly feel excited like a little girl. I have so many great pens to use with 1mm, 0.5mm, 0.2mm and 0.1mm sizes, which are waiting for me in a little pencil case to put in my purse when the notebook arives.

And when it does…. I’m going to blog about it. Sometimes when I want to write about something, but don’t know what to write, I sit in front of the blog editor and type, type, type. Well, I’m going to do that with the moleskine too. Once a week, I’m going to take a photo of one or more of the pages from my new notebook and show it to everybody. Hope this doesn’t interfere with my German homework.

The Devil wears a Yarmulka: Judaism instead of High Heels

I’ve been reading “The Devil wears Prada” for about a few days. I had seen the movie with my parents, and when I see movies which I really enjoy, I normally go out and see if I can get my hands on the book. Sometimes I do this even beforehand, such was the case with “The Hitchhiker’s Guide to the Galaxy”.

I’m just around the 5th chapter so far, and I can’t get over the fact that the book is full of Judaisms and references to Israel an every other page. This came as a great surprise to me, since Israel, let alone Judaism, wasn’t mentioned in the film once. So far, it’s been mentioned that:

  • BOTH lead characters are Jewish from Jewish homes, Miranda’s (the boss) family was a religious family that had many children.
  • Andrea, the lead character, apparently speaks fluent Hebrew.
  • One of the Christmas presents being sent off by Runway magazine is headed towards Tel Aviv.
  • Andrea’s friend, Lily, is astonished by the fact that her date can talk about Israeli politics in an intelligent way.
  • Andrea’s mother apparently makes great Latkes.
  • Andrea’s compares Miranda to the Wailing Wall and envisions Hasidim wearing Prada circling around her.

Since I’m actually only on the 5th chapter, if it’s going to continue like it is, I have no doubt that I will continue to find Jewish and Israeli references throughout the book. This theme is so predominant in the book, that even the Wikipedia article on the novel mentions it.My eventual question is, if this is a topic which routinely keeps coming up throughout the pages, why did the directors of the film decide to omit it from the movie?

Black is the new “I told you so”.

I remember when I was in 10th grade, and my entire wardrobe was black. I had black boots, black shirts, black jeans, black jewelry, black hair, black eyeliner and black nailpolish. It was “cool” to me, “cool” to my other “black wearing friends”, but it wasn’t “cool” to anyone else. I’d walk down the street after leaving a nightclub and folks would yell at me and my peers “Hey, it’s not Halloween yet!”. Nowadays, 8 years later, my hair is back to it’s natural shade, my wardrobe seems to be a mixture of brown and grey, I wear brown eyeliner (if at all) and my shoes “du jour” are grey. The only thing I didn’t leave behind was black nailpolish. I wear a truckload of it. There should be a factory out there bottling black nail polish especially for me.

My guilty little secret is that I read beauty magazines. This bizarre addiction started when I moved to germany, I read them religiously but skip over the fashion pages. What I essentially end up reading are the articles, and makeup columns. A few months ago I was browsing over German “Glamour” magazine when I stopped dead in my tracks – the models were wearing black nailpolish. Not glitzy, glammy gunmetal grey – but black. And now, a few months later, this “trend” is all over, everywhere. Celebrities are wearing it, business women are wearing it, black nailpolish is being touted as a trend which has the same impact as Chanel’s dark red “Vamp” was when Lisa from Beverly Hills 90210 was wearing it on TV in 1994. Oh, how I remember all the girls in my class wearing that shade every day. But I degress.

At first, I didn’t know if to laugh or cry. But then I came to the realization that this new trend is my simple and sweet revenge. How amusing it strikes me to be, that during my teenage years I was so in love with this shade that I wore it on my nails even when I eventually came to wear an army uniform. And everywhere I went, I’d recieve stares, oogling looks and odd comments. Now when I wear that same ol’ black, I’m considered to be following a “trend”.

But it does please me, I want it to be clear. I’m actually happy that black nail polish is the color of the season. Through this, I’m hoping that it will recieve a legitimization, that legitimization I’ve been hoping for so I can dress how I want to business meetings, formal events and the like. It pleases me that others have found the beauty of the simplicity in painting your nails black. After all, if it was good for the Chinese dynasty hundreds of years ago, it should be good enough for us today (well, Chinese torture was also “good” for the dynasty, but that’s beside my point).

Wake up, aging gothlings! This is your revival, your renaissance!

Liron Tocker is proudly powered by WordPress.
Based on the theme "The Fundamentals of Graphic Design" by Arjuna and all included materials are © Liron Tocker 2002-2011 (unless otherwise stated) under the CC BY-NC-SA 3.0